Project 2: Public Awareness Campaigns

FOPIA is launching a powerful youth-driven campaign to spread awareness and advocate against the consumption of dog and cat meat. Through a series of public events, we aim to inspire communities to take a stand against this practice.

• From 2025 to 2030, FOPIA will organize approximately 200 events across Asia to amplify our message and encourage behavioral change.
• These events will feature educational workshops, cultural performances, and community engagement activities to foster compassion and understanding.

The Key to a Compassionate Future

At the heart of the Future of Paws in Asia (FOPIA) mission is the belief that changing mindsets is the most powerful way to end the dog and cat meat trade. While economic support for farmers and restaurant owners is crucial, the long-term solution lies in empowering the younger generation to reject the consumption of dog and cat meat. Young people are the future, and by educating and inspiring them, we can create a lasting cultural shift toward compassion and ethical treatment of animals.
Youth as Catalysts for Change:
Young people are more open to new ideas and are often at the forefront of social change. By targeting this demographic, FOPIA aims to create a generation that views dogs and cats as companions, not food.

In many parts of Asia, consuming dog and cat meat is a deeply ingrained cultural practice. Public awareness campaigns can challenge these norms by promoting empathy and highlighting the ethical, health, and environmental issues associated with the trade.
As the world becomes more interconnected, young people are increasingly influenced by global trends and values. Campaigns that align with international animal welfare standards can resonate strongly with this audience.

Specific Campaigns and Methods
FOPIA’s public awareness campaigns will use a mix of innovative, engaging, and culturally sensitive methods to reach young people and the broader public:

Educational Workshops and School Program Partnering with schools and universities to integrate animal welfare education into curricula. Hosting workshops that teach students about the emotional intelligence of dogs and cats, their role as companions, and the ethical implications of consuming them.

Social Media and Digital Campaigns: Leveraging platforms like Instagram, TikTok, and YouTube to share impactful stories, videos, and infographics. Collaborating with influencers and celebrities to amplify the message and reach a wider audience.

Public Events and Festivals: Organizing concerts, art exhibitions, and cultural festivals with a focus on animal welfare. Hosting adoption drives where rescued dogs and cats can find loving homes, showcasing their value as companions.

Documentaries and Short Films: Producing and distributing documentaries that expose the realities of the dog and cat meat trade while highlighting success stories of individuals who have transitioned to alternative livelihoods.

Conducting street plays, flash mobs, and interactive performances to engage the public in urban and rural areas. Distributing flyers, posters, and other educational materials in local languages to raise awareness.

Collaboration with Local Leaders and Organizations: Partnering with community leaders, NGOs, and animal welfare groups to ensure campaigns are culturally relevant and effective. Encouraging local influencers and role models to speak out against the consumption of dog and cat meat.

A Vision for the Future
By 2030, FOPIA aims to organize 200 public awareness events across Asia, reaching millions of young people and inspiring them to become advocates for animal welfare. These campaigns will not only reduce the demand for dog and cat meat but also foster a culture of compassion and respect for all living beings.

The Future of Paws in Asia (FOPIA) recognizes that public awareness campaigns are the cornerstone of our mission to end the dog and cat meat trade. To effectively reach and inspire millions of people, especially the younger generation, we estimate that an annual budget of $2 million USD will be required to fund these critical activities. This investment will ensure that our campaigns are impactful, far-reaching, and sustainable, ultimately driving the cultural shift needed to create a more compassionate future.